Yoga SW7 Privacy Policy

Last updated: [April 2025]

At Yoga SW7, your privacy is important to us.

This Privacy Policy outlines how we collect, use, and protect your personal data in accordance with the UK GDPR and the Data Protection Act 2018.

1. What We Collect

We may collect the following personal information from you:

  • Name

  • Email address

  • Phone number

2. How We Collect Your Data

We collect data in the following ways:

  • When you book a class through our system (powered by Acuity Scheduling)

  • When you sign up to our email newsletter (powered by Mailchimp)

  • Through website cookies and tracking tools (such as the Meta Pixel)

3. Why We Collect Your Data

We collect your personal information for the following purposes:

  • To manage class bookings and scheduling

  • To communicate with you about your bookings or updates

  • To send you marketing emails, promotions, or news (only if you have opted in)

  • To understand website usage and improve our marketing through analytics and retargeting

4. Who We Share Your Data With

We only share your data with third-party providers necessary for running our services:

  • Squarespace (our website platform)

  • Acuity Scheduling (for class bookings)

  • Mailchimp (for email marketing)

  • Meta (for Facebook/Instagram advertising)

These services are GDPR-compliant and maintain high standards of data security.

5. Advertising and Retargeting

We use the Meta Pixel on our website. This is a piece of code that allows us to understand how users interact with our site and to show you relevant advertisements on Facebook and Instagram based on your browsing behaviour. This process is known as retargeting.

The data collected via the Meta Pixel is anonymised and does not allow us to personally identify you. However, Meta may link this data to your social media profile in accordance with their privacy policies.

You can control how your data is used for advertising purposes by adjusting your ad preferences on Facebook:
https://www.facebook.com/adpreferences/ad_settings

You can also manage or disable cookies in your browser settings at any time.

6. Legal Basis for Processing

We process your data based on:

  • Your consent, when you opt in to marketing or accept cookies

  • Contractual necessity, when you book a class or request our services

  • Our legitimate interests, such as improving our services and running targeted advertising

7. Data Storage & Security

Your data is securely stored via our third-party providers (Squarespace, Acuity, Mailchimp, Meta). We take appropriate technical and organisational measures to protect your personal data from unauthorised access or disclosure.

8. How Long We Keep Your Data

We retain your data only as long as necessary to fulfil the purposes outlined above, or as required by law. You can request deletion of your personal data at any time.

9. Your Rights

Under UK GDPR, you have the right to:

  • Access the personal data we hold about you

  • Correct inaccuracies in your data

  • Withdraw consent for marketing

  • Request deletion of your data

  • Object to data processing for advertising purposes

  • Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise any of these rights, please contact us using the details below.

10. Contact Us

If you have any questions about this policy or how we handle your data, please contact:

Yoga SW7
Email: hello@yogasw7.com


11. Updates to This Policy

We may update this Privacy Policy occasionally to reflect changes in services or legal obligations. Please review this page periodically for any changes.